Clarifying Disjointed Growth Efforts: Aligning Strategies & Tactics

11:40 am - 12:30 pm Main Hall C120

Speakers: Eric Brown & Nora DiNuzzo, Co-Founders of Blood Sweat & Tears

"Clarifying Disjointed Growth Efforts: Aligning Strategies & Tactics" will highlight the differences between agencies focused solely on tactics and those with a clear strategy guiding their actions. More importantly, Eric and Nora will show the impact of each approach on your ideal prospect.

They will present a process for how agencies can shift from a disjointed, tactics-first approach to one driven by strategy, leading to better engagement and success.

Every agency will walk away with a framework to evaluate their growth efforts against and a process to ensure they're building the best growth program unique to their agency.